This seasonal product sometimes consists of a group of magnificence, skincare, and private care objects packaged individually behind numbered doorways or compartments. These are opened day by day within the lead-up to a vacation, mostly Christmas. Retailers like Goal typically collaborate with magnificence manufacturers reminiscent of Ulta Magnificence to create distinctive variations containing a curated number of sample-sized or miniature merchandise. This gives shoppers an reasonably priced approach to experiment with completely different manufacturers and product classes.
These collaborative present units have develop into more and more standard in recent times, providing vital worth to each shoppers and taking part retailers. For shoppers, they supply a possibility to find new merchandise and types, typically at a cheaper price level than buying full-sized variations. For retailers, they drive vacation gross sales and promote model loyalty. The historic precedent for introduction calendars dates again to the nineteenth century, originating in Christian traditions. The fashionable iteration that includes magnificence merchandise has advanced this custom, changing into a extremely anticipated annual launch for a lot of magnificence lovers.
