This phrase refers back to the particular demographic and shopper group for whom Tremendous Mario-themed Lego units are designed and marketed. For instance, a selected set may be aimed toward youthful kids with bigger, less complicated items and recognizable characters, whereas one other would possibly cater to grownup collectors with intricate builds and unique figures.
Understanding the supposed viewers for these merchandise is essential for each Lego and retailers. Correct concentrating on ensures efficient advertising and marketing campaigns, optimizes product improvement to satisfy shopper expectations, and finally drives gross sales. The historical past of profitable collaborations between these two iconic manufacturers demonstrates the facility of understanding the specified market. From early units designed for play to newer, complicated fashions supposed for show, the evolution displays a complicated understanding of the pursuits of various shopper segments.