A big, clear beverage container, usually spherical or resembling a fishbowl, sometimes contains an outsized straw and is bought by a particular retailer. These novelty drinks are sometimes brightly coloured and will function whimsical designs or branding.
These merchandise capitalize on traits in outsized novelty drinks and social media sharing. The visible enchantment and distinctive presentation create a fascinating product, significantly for youthful demographics. The affiliation with a recognizable retail model additional enhances marketability and potential for virality. This technique performs into shopper need for distinctive and shareable experiences.