This phrase refers back to the particular demographic of customers who buy Starbucks-branded single-serve espresso pods for Keurig and different appropriate brewing programs. An instance could be a shopper who prefers a premium espresso expertise at dwelling and chooses these pods over different manufacturers or brewing strategies as a consequence of comfort, taste profile, or model loyalty.
Understanding this shopper group is essential for advertising and marketing and gross sales methods. It permits for focused promoting, optimized product placement, and tailor-made promotions. Recognizing the preferences, habits, and demographics of this section can considerably influence gross sales figures and model progress. This information is effective not just for Starbucks but additionally for retailers promoting the product, enabling them to optimize stock and tailor their advertising and marketing efforts. Traditionally, the rise of single-serve espresso brewing has revolutionized the espresso business, and understanding the particular section involved in premium manufacturers like Starbucks inside this market is vital to continued success.