This time period refers back to the supposed viewers for the Sonos Period 100, a wise speaker launched in 2023. This might embrace varied demographics and psychographics, reminiscent of music fans, podcast listeners, audiobook shoppers, and people in search of high-fidelity audio of their houses. An instance could be a younger skilled curious about integrating the speaker right into a multi-room audio setup.
Understanding the supposed purchaser is essential for efficient advertising and marketing and product improvement. This data influences promoting methods, pricing choices, and even product design selections reminiscent of aesthetics and options. By precisely figuring out the wants and preferences of this group, Sonos can successfully place and promote the Period 100, maximizing market penetration and buyer satisfaction. This finally contributes to the product’s industrial success.
