This phrase refers back to the South Korean pop group Seventeen’s album, “Face the Solar,” and its particular retail unique version bought at Goal shops. This model options unique bonus content material, comparable to alternate cowl artwork and extra photocards, differentiating it from customary editions out there elsewhere. This technique leverages the recognition of Ok-Pop and the band’s devoted fanbase to drive gross sales at a selected retailer.
Unique merchandise creates a way of urgency and desirability amongst followers, encouraging purchases on the specified retailer. This advantages each the artist, via elevated album gross sales and fostered fan engagement, and the retailer, via elevated foot site visitors and potential gross sales of different objects. This advertising and marketing approach is a part of a broader pattern of utilizing unique content material to draw prospects in a aggressive retail panorama. Using widespread music acts like Seventeen demonstrates a recognition of their vital market affect inside particular demographics.
