This phrase refers to a particular merchandise of clothes: a sweater of a pinkish shade, provided by the retail chain Goal, possible as a part of their Knox Rose model. This model usually affords inexpensive, stylish clothes and niknaks for girls.
For customers, the enchantment possible lies within the mixture of fashion, value level, and accessibility provided by the big retailer. The sweater possible represents a particular aesthetic, presumably concentrating on a selected demographic involved in present vogue developments. From a retail perspective, the merchandise exemplifies Goal’s technique of providing private-label manufacturers that steadiness affordability with modern type. This technique permits retailers to distinguish their choices and doubtlessly obtain increased revenue margins in comparison with promoting established nationwide manufacturers.