This time period refers to a particular product and retail technique: Beats wi-fi headphones in a rose gold end, offered at Goal shops. This mix of product attributes and retail location creates a distinct segment market enchantment, focusing on customers desirous about each the aesthetic and the accessibility of the product.
Providing a premium headphone model like Beats in a modern coloration at a broadly accessible retailer like Goal will increase potential market attain. This technique permits Goal to draw prospects searching for trendy electronics, whereas Beats advantages from Goal’s broad buyer base. The precise coloration, rose gold, carries its personal connotations of luxurious and trendiness, additional refining the goal demographic.