This phrase refers back to the activewear line “All in Movement” offered completely at Goal shops and on their web site. The time period particularly highlights jackets inside this model, indicating a concentrate on outerwear designed for numerous athletic actions and informal put on. An instance can be a light-weight, waterproof working jacket or a fleece zip-up for cooler climate exercises.
The importance of specializing in this product line section lies in its potential to draw a selected shopper demographic taken with reasonably priced, trendy, and practical athletic attire. Goal’s strategic improvement of a private-label activewear model permits them to compete straight with established athletic manufacturers whereas providing doubtlessly decrease costs. This additionally permits Goal to domesticate model loyalty and enhance market share inside the activewear sector. The recognition of athleisure put on additional contributes to the relevance of this particular product class.
