This phrase signifies the demographic group more than likely to buy leather-based jackets from a selected retailer. It represents a particular market phase outlined by gender, product sort, and retail vacation spot. As an illustration, a retailer would possibly analyze gross sales information and on-line habits to grasp preferences relating to type, worth level, and coloration inside this demographic. This data can then be used to tailor product choices, advertising campaigns, and stock administration.
Understanding this goal demographic is essential for efficient retail methods. By precisely figuring out and analyzing this group, companies can optimize their advertising efforts for optimum attain and return on funding. Historic gross sales information, market analysis, and pattern evaluation contribute to a deeper understanding of this phase’s evolving wants and wishes. This data permits retailers to anticipate tendencies and proactively regulate their choices to take care of a aggressive edge within the market.