This phrase refers to lighting merchandise designed by Studio McGee, a distinguished inside design agency, and bought solely by means of the Goal Company. These merchandise sometimes embody a variety of types, from fashionable farmhouse to modern, and are sometimes characterised by their affordability, accessibility, and aesthetic attraction. An instance can be a textured ceramic desk lamp with a linen shade.
The collaboration between Studio McGee and Goal gives customers entry to designer-quality lighting at accessible worth factors. This permits people to raise their residence dcor with trendy items that replicate present design tendencies. This partnership displays a broader pattern of democratizing design, making high-end aesthetics obtainable to a wider viewers. Moreover, it supplies an avenue for smaller design corporations to achieve a bigger market, whereas concurrently providing retailers a novel promoting proposition.
