This phrase refers back to the strategic advertising and marketing and gross sales efforts targeted on a selected demographic of customers for the Gillette Mach3 razor system. For instance, promoting campaigns would possibly deal with males aged 25-45 who worth an in depth shave and complex grooming merchandise. This particular group represents the best buyer profile for this product.
Precisely figuring out and reaching the best buyer base is essential for maximizing gross sales and return on funding. By understanding client preferences, wants, and buying behaviors associated to shaving merchandise, producers can tailor their messaging and distribution methods for optimum influence. This precision focusing on, cultivated for the reason that Mach3’s introduction in 1998, permits for environment friendly use of promoting sources and contributes to model loyalty.
