This phrase refers back to the meant shopper group for Garnier’s hair coloring merchandise. For instance, a vibrant, semi-permanent shade could be geared toward a youthful demographic, whereas a long-lasting, gray-covering method might be marketed in direction of a extra mature shopper. Understanding the nuances of shopper preferences permits Garnier to tailor its product improvement, advertising methods, and retail placement for optimum attain and affect.
Precisely figuring out the specified shopper base is important for efficient product improvement and advertising. It permits an organization to fine-tune product formulations, select acceptable packaging and messaging, and choose the best distribution channels. Traditionally, mass-market hair coloration was typically introduced generically. Nevertheless, because the market has change into more and more segmented, manufacturers like Garnier have acknowledged the worth of making merchandise and campaigns tailor-made to particular wants and needs, resulting in elevated buyer satisfaction and model loyalty.
