This phrase represents a particular product area of interest throughout the kids’s toy market: merchandise associated to the Disney Junior animated collection “Sofia the First,” out there for buy at Goal retail shops. An instance can be a playset that includes Princess Sofia and her amulet, or a luxurious doll of certainly one of her animal mates, bought particularly throughout the Goal retail surroundings.
The supply of those merchandise at a serious retailer like Goal signifies the present’s recognition and its potential to generate income by means of licensed merchandise. This retail placement additionally provides accessibility to a large shopper base. Traditionally, character-based toys have been a major section of the toy trade, and providing such gadgets at a widely known retailer like Goal leverages established distribution channels and model recognition to succeed in the goal demographic successfully.