This phrase signifies a selected product sought by a shopper: a small kitchen equipment for brewing espresso, distinguished by its purple coloration, and bought from the retail chain Goal. An instance may be a shopper looking out on-line or in-store for such an merchandise to match current kitchen decor or fulfill a selected aesthetic choice.
Understanding this search time period permits companies to successfully categorize and show their merchandise, optimize on-line search outcomes, and tailor advertising and marketing campaigns. For the buyer, a exact search question yields related outcomes, saving effort and time. Traditionally, coloration has performed a big position in shopper decisions, and the power to specify this element displays the growing granularity of on-line search capabilities.