This phrase doubtless refers to a selected product inside the Charmin model lineup: rest room paper marketed as possessing superior power and sturdiness. “Goal” doubtless designates the supposed client base or demographic, probably people in search of a extra resilient rest room paper choice.
The significance of clearly defining this product phase lies in efficient advertising and product improvement. Understanding the wants and preferences of the goal demographic permits for tailor-made promoting campaigns and product options that resonate with shoppers. This could result in elevated model loyalty and market share. Traditionally, rest room paper advertising has advanced from fundamental performance to emphasizing attributes like softness, power, and absorbency, reflecting altering client priorities.