This phrase refers back to the retail availability of health influencer Cassey Ho’s (Blogilates) branded water bottles at Goal shops. It represents a strategic partnership between an internet health character and a serious brick-and-mortar retailer, providing health fans a handy strategy to buy fitness-related merchandise. This collaboration signifies a rising development of on-line personalities leveraging their model recognition to supply tangible items via established retail channels.
The provision of those merchandise at a broadly accessible retailer like Goal expands the attain of the Blogilates model past its on-line presence. This accessibility probably introduces the model to a broader shopper base unfamiliar with on-line health communities. It additionally supplies present followers with a extra fast buying choice. This technique advantages each the influencer, via elevated product visibility and gross sales, and the retailer, by attracting clients taken with well being and health merchandise.
