This phrase refers back to the supposed viewers or client group for Bioderma’s micellar water merchandise. It encompasses demographic components equivalent to age, gender, pores and skin kind, and life-style, in addition to psychographic components like values, pursuits, and buying behaviors. For example, a particular product may be formulated and marketed in the direction of people with delicate pores and skin, whereas one other may cater to these looking for a handy make-up remover.
Understanding the patron profile is essential for efficient product improvement, advertising and marketing, and gross sales methods. It permits Bioderma to tailor product formulations to satisfy particular wants, craft focused promoting campaigns, and choose acceptable distribution channels. This data in the end contributes to model loyalty and market success. Traditionally, skincare corporations targeted on broad demographics. The rising emphasis on personalised skincare has led to extra nuanced client segmentation, exemplified by Bioderma’s method.
